2025 Rose Bowl Parade Route Map. Join us in pasadena and start your new year in the most colorful way! the first rose parade, or the tournament of roses, was organized in 1890 by the valley hunt club in pasadena, california.this club wanted to promote california’s beautiful flowers and mild winter climate, encouraging people to visit the east coast. For hours and more information visit.

Buses will originate from locations throughout the county. The 2025 rose bowl and tournament of roses.